What’s Happening To The Mortgage Blog?

What’s happening to the mortgage blog?  A relative newcomer to the blog scene, please forgive the Broken Credit Blog’s momentarily superfluous use of the word blog.  Blog, blog, and mortgage blog – there, I said it!  Enough shameless promotion and SEO induced indexing of the word ‘blog’.  The rant of a madman in charge of a mortgage blog!  Actually, it’s a credit blog, but perhaps if I say mortgage blog enough then it will start showing up in searches for ‘mortgage blog’.  Seriously folks, please allow me to make a few points about how the mortgage blog canvas has changed in the past few months and in the process, I’ll list a few of the blogs mortgage blogs I read.

A Google search for ‘mortgage blog’ yields tens of millions of blogs.  Number one on the list is Todd Carpenter’s mortgage blog “Lenderama” which can be found at blog.mariah.com.  A visit to Todd’s blog and the reader soon discovers he has a good attitude and is knowledgeable about both the mortgage industry and IT.  Todd’s archive goes back to January 2005 and he deservedly has the #1 mortgage blog.

Making a rapid rise all the way up to the #2 mortgage blog position is Rachel Dollar’s mortgagefraudblog.com.  Rachel regularly posts articles detailing mortgage fraud cases and I diligently print them out and hang them up in our office as examples of what not to do.  May it be that an otherwise naive loan officer might be deterred from committing mortgage fraud by reading one of her blog articles.  I’ve been following Rachel’s mortgage blog for some time now and it’s definitely a quality mortgage blog.  Nevertheless, having a blog about mortgage fraud in the #2 spot is a sign of the times in the mortgage industry today.  So far I have known of two of the suspects that have been featured on her site and that hits a little too close to home.  It is a truism – you reap what you sow.

A few moments ago, I was reading an informative article on Holden Lewis’ mortgage blog “Mortgage Matters”.  His blog can be found at bankrate.com/brm/news/mortgages/mortgage_update.asp.  Holden is obviously a professional writer and does his homework before composing any blog post.  Dan Green of themortgagereports.com communicates similarly superb talents and ability with his most excellent mortgage blog.  Both blogs are always up-to-date with current mortgage events. 

Darin Ferraro’s brokeroutpost.com is a mortgage blog like no other – it’s in a league of its own.  You can’t get any more up to date with current mortgage events than by becoming a member of Darin’s mortgage blog.  His mortgage blog is truly a grass roots medium where real life events in the mortgage industry unfold as they are committed to blog posts and read by the members of Broker Outpost.  Do you want to know what’s happening in the mortgage industry before you hear about it anywhere else?  Tune into Darin’s mortgage blog.

I could go on and on about mortgage blogs and for the sake of keyword density (mortgage blog and mortgage blog), but at the same time I don’t want to risk boring the reader.  Let me close with a final note about what might be the future of mortgage blogs, although I’m hoping not.  Mortgage blog writers everywhere, lend your ear!  An ad on freelancewriting.com cracked the top forty in a Google search for ‘mortgage blog’.  The ad (typos and misspellings included) reads:

We are a recruiting firm that specializes in the mortgage industry. I am lookinng to start and maintain a Blog that will be of interest to mortgage professionals, especially loan originators. Since we are a startup, funds are limited. We are paying between $5 and $10 an article. Each article should range from 350 – 750 words. Each article will revolve around one keyword phrase. The key word phrase should appear at approximately 4% density. We will need 30 articles written up front, then 3 per week on an ongoinig basis. Please bid for entire project. Thank You

The ad offers a somewhat discouraging $5 to $10 per article.  Is that what my time is worth?

(thinking, hmm..)

Mortgage Blog = 27, Total Words = 712, Keyword Density =3.79%

Please deposit $10 into my paypal account.  Thank You.